Meet the Maker: be-oom
be-oom is a tea brand that offers naturally sourced tea from small farms in Korea. be-oom /bi:-u:m/ means ‘to empty’ in Korean – their objective is to help find a place within the mind to empty and fill, all while emptying a cup of tea.
Harmony of emptying and filling mind and cup
Traditionally, tea was consumed along with meditation thanks to it's aromatic and calming nature. be-oom was founded to bring that tradition back – building moments of mindfulness into busy lives through the simple activities of brewing and drinking tea. Their carefully selected teas and lifestyle offerings are designed to create a moment in everyday life to empty and fill the mind.
All as its natural self
From the beginning of be-oom's journey, they have investigated widely and carefully in search for tea farms that only grow their cultivars organically and naturally – so when you sip their tea, you can taste it in its most natural, raw self.
be-oom's carefully selected high-quality teas are from small tea farms that are family-run. They are sourced from Hadong and Boseong, which is home to unique terroirs that are favourable in high quality tea production.
Hadong has a 1,200 year history of tea production. It's where the first tea trees were planted in Korea, some of the original trees still exist to this date. Hadong’s tea fields grow with Mount Jiri and the Seomjin River as their backdrop. Some of be-oom's finest teas are sourced from Hadong.
Boseong is known as the green tea capital of Korea as the largest tea producing country, boasting some 5.6 million tea trees. Boseong green tea has a distinct aroma and taste thanks to its terroir, surrounded by mountains with Boseong River flowing through the centre. be-oom sources their signature Sparrow Green Teas and flower teas from Boseong.
In the development of be-oom, they went through a long process of communicating with different farms, trying their teas, and finally selecting three farms to source from. All three farms grow their teas in the most natural way, hand-picked without the use of pesticides.
Bohyang Tea Company is a family-run tea company which has been producing teas over five generations since 1937. Best known for their premium grade green tea, the farm grows all their teas organically. The company was the first tea farm to receive an organic certification in Korea. Their farm is located in Boseong, the largest tea-producing county in the country. Although best known for their green tea production, Bohyang Tea Company also produces black tea (first, second, third flushes), yellow tea, a wide range of herbal teas as well as flower teas. be-oom are in contact with the farm frequently to discuss processing techniques, quality of the new year's crop as well ideas for new blends. be-oom's carefully selected teas from Bohyang are Early Sparrow, First Sparrow, Green Malcha, and Boseong Black.
Jukro Tea's have been a pride of Hadong. Their green teas have won multiple awards and are sought after by collectors and connoisseurs across the world. be-oom introduces their finest black and blended teas as well as tisanes. Many tea farms in Hadong are located on high hills and mountains (the average altitude of tea farms is approximately 500 metres). The climate conditions make it suitable to making high quality teas. This however means challenges for large-scale tea farming. As a result, tea leaves are not only picked by hand, but also pan-fried (roasted) on a hot stone pan and rolled by hand. The skills required to make teas this way are not easily learned – they have been passed down for generations since tea arrived in Korea some 1,200 years ago. Hadong teas are some of the finest and rarest teas, and are sought after by many tea collectors and connoisseurs.